nput and output are both important in the digital world. The digital camera provides input; a printer provides output creating a personal photo lab right on the desktop. Offering a complete PhotoRealism solution, Canon, the inventor of Bubble Jet printing, has put together both pieces of the puzzle, combining the fruits of its rich 50-year history and success in photography and its creation and commitment to high-quality color Bubble Jet printing. Canon has long been a market leader in traditional photography, and has a 10-year track record of success in the expanding digital camera market. Over the last few years, Canon has brought this dedication to quality to the printer market as well. In 1977, Canon invented the drop-on-demand Bubble Jet technology used in more than 30 million printers today. Since then, Canon has earned more than 8,000 patents in Bubble Jet technology alone and currently employs more than 500 engineers developing new advances in this technology. Pioneering color ink jet printing on plain paper, Canon also was the first ink jet printer manufacturer to offer Photo Inks, providing consumers a new level of output quality that continues to improve as technology advances. Combining the most advanced technology in hardware, software, papers and inks, Canon is setting the new gold standard for image input and output quality - PhotoRealism - offering the total photo-quality solution. Using a digital camera and color Bubble Jet printer, Canon is focused on providing consumers the same great output available from film cameras, with realistic flesh tones, less graininess, higher contrast and the same ease-of-use that the point-and-shoot revolution standardized - the specifications are impressive, but results are what is important in the final decision. Canon's commitment to PhotoRealism will be the new standard by which all others will be judged. With its technological heritage and success in the consumer market with both cameras and printers, Canon provides the perfect solution for the complete PhotoRealism package.